Setting the Stage: Why This Wasn’t Your Ordinary Livestream 

The “muddy” Livestream with Sophie Powers pulled off one of its most wildly creative live-streamed events yet: a messy, unforgettable celebration with rising pop star Sophie Powers, marking the release of her new single, “muddy.” The concept was bold, playful, and totally on-brand for Sophie’s edgy, hyper-pop aesthetic.

Making the Mud from Scratch

One of the biggest challenges was making mud that looks authentic, but was still safe and hygienic after hours of exposure. To keep up with the theme, it also had to be gray. The solution was to source non-toxic, faux mud powder that was then mixed in huge batches and dyed to ensure color correctness. 

After the mixture was complete, gallons were pumped into the clear acrylic tank whenever an audience member donated to the stream.

Livestream Production & Fan Engagement

From a broadcast standpoint, there was a multi-camera setup, streaming platform integration, graphics, on-screen overlays, and real-time alerts tied to donation milestones.

Every time a fan donated via TikTok or Twitch, production would pump more mud into the tank. Sophie, decked out in protective gear, would take her place and brace for the splash.

The broadcast took place over twelve hours, not stopping until there were enough donations to submerge Sophie in the faux mud.

Results & Impact

The livestream drew thousands of viewers in real time, with donation spikes linked directly to the activation. Sophie’s creative vision for “muddy” translated perfectly into a physical, interactive experience that felt true to her brand: messy, emotional, but also fun and real.

From a logistics perspective, the safe mud formulation and venue planning reaffirmed commitment to pushing creative boundaries without compromising safety, ensuring an unforgettable experience for all involved.